Since the downturn in the world's economy is hitting Harley-Davidson in US sales, the company is focusing on foreign markets including India. WSJ.com had an article on the move by Harley to grow their market share in India. The last paragraph had how the company is having a beer/barbecue for their upscale consumers. I wonder what the traditional motorcycle gang member feels about the social elite of India going to a beer bash for Harley riders?
WSJ.com link
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