According to the WSJ, Cadbury has a large presence in Latin America and India. Kraft wants to use this presence as leverage to enter these countries in a major push for market share in the confectioner business. Hershey would be smart to make a push to acquire Cadbury in opposition to Kraft. With the iconic Hershey label and Cadbury's presence, the combined might of such a company would be a main competitor to Mars Chocolate.
WSJ.com link
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