Tuesday, December 1, 2009

It's back! Vertical intergration that is.

Vertical integration is back. After all the analysts said that companies must only focus on their marketing to the exclusion of the rest of their supply chain. Larry Ellison, the "bad boy" of Silicon Valley is now saying that for a company to be competitive in the new economic reality, there should be vertical integration throughout the company's markets. This is what happens when there is to much buy in of the latest fad from short term strategists.

For years it was spin off anything that doesn't have to do with core competencies. Now we are going back to the future in the manner of Henry Ford.

WSJ.com link

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